Locking in your BF/CM offer. This is the single most important part of your entire strategy. Without a clear offer in place it’s impossible to do anything else. 

 Creating your Black Friday email marketing calendar so you know exactly who many emails and WHEN to send them. 

 How to strategically use pop-ups to take advantage of the huge boost in site traffic and grow your list exponentially. 

 A simple strategy to help your emails cut through the inbox clutter so your email subscribers are actively looking for your offers. 

 Critical Email Automation Changes - if you don’t make a few simple changes to your core email flows you will create a nightmare for you customer service team

 List segmentation - How to properly segment your list for maximum deliverability. (Hint: Please DO NOT email your entire list.